For Paramount Plumbing we had two challenges. 1. To develop a brand image that was unique. 2. To help them stand out from other plumbing companies. In an effort to be unique, we focused on the word “paramount”. To our client, it meant professionalism – to us it stood for superiority. These are the two ideas we wanted to convey with the image. By integrating the cross-section of a threaded pipe into the typical image of a mountain peak we stumbled upon a great mark. To help Paramount Plumbing stand out from the the competition, we avoided typical colors and went with a very professional and sharp charcoal palette. The final brand, which utilizes Gotham, is very strong and conveys the desired message. See more creative work.